Sendero Wealth Management Chooses ARKON for an Integrated and Efficient Wealth Management Platform

Arlington, TX – April 1, 2014 – First Rate, a leading provider of wealth management solutions for the financial services industry, announced today that Sendero, a private wealth management firm, is live on ARKON, First Rate’s newest platform.

“First Rate has consolidated the capabilities of several systems into one unified platform allowing our team to focus on what is important, our clients,” said Tara Maxwell, Managing Director. “ARKON will provide us with a scalable solution and business by eliminating time-consuming, redundant work.”

Sendero manages approximately $2.8 billion in assets and is focused on enhancing its current capabilities to include a comprehensive and relationship-centric wealth management platform. Leveraging a partnership with Grendel Online, a cloud-based CRM system, First Rate is able to deliver an all-inclusive, unified solution called ARKON, which hosts a number of components including: CRM, fee management, client reporting, and portfolio oversight streamlining Sendero’s current processes.

“We are excited to have Sendero leading the charge with our newest platform, ARKON,” said First Rate General Manager Marshall Smith. “ARKON is a game-changer in our industry helping companies like Sendero take control of their workflow processes and combine them in a way that facilitates system integration across all platforms.”

ARKON provides market-leading technology, delivering cloud-based solutions and mobile device applications. The platform supports full integration and context passing in and out of the application. This enables the platform to work easily with other web properties supporting seamless integration between applications and helping support future growth plans for deeper integration needs.

“We are in a relationship business, thus we want a partnership with all of our service providers,” said Maxwell. “We chose a partner we could grow with, one who has the ability to adapt to ever-changing client needs.”

Contact First Rate today to see how ARKON can bring value to your firm. For more information about Sendero, visit


About Sendero Sendero Wealth Management offers customized investment strategies to help their clients preserve and grow wealth responsibly. Their advisory services include asset allocation, manager selection and sophisticated investment oversight for clients with $5 million or more in assets. They develop and implement investment strategies based on a client’s entire financial situation, not just their managed securities. Sendero uses an open architecture manager selection process to provide a truly unbiased selection of both traditional and alternative investment managers. They are a privately-owned, independent firm with deep family values and a passion for personalized service. (

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