First Rate and Grendel Partner to Transform The Way Wealth Managers Run Their Business



ARLINGTON, TX AND WEST CHESTER, PA. JANUARY 28, 2015 First Rate, a leading provider of performance measurement and client reporting solutions, and Grendel, a leading purpose-built CRM for financial advisors, announced today a joint venture to offer an end-to-end wealth management platform designed specifically for registered investment advisors (RIAs).

The platform marketed both under First Rate’s ARKON brand to its enterprise clients as well as under Grendel’s product name for independent RIAs, is a new breed of wealth management technology that combines CRM, investment performance measurement, client reporting, fee management and portfolio oversight on a single system.

“Industry research shows that top issues for RIAs are technology integration and automating business processes,” said Patrick Flaherty, General Manager of ARKON at First Rate. “Our partnership with Grendel will solve these pressing issues by delivering an integrated solution that combines the key client information, management, billing, and reporting systems on one intuitive and scalable platform.”

ARKON/Grendel will provide a comprehensive wealth management platform enabling wealth managers and RIAs to master their workflow and optimize client relationships. The platform solves for all of the complexities, inconsistencies, inefficiencies, and gaps in many of the technologies they are using today. ARKON/Grendel connects, integrates, and stores all client information in a unified, secure and multi-custodian platform, allowing RIAs to manage clients and monitor performance in a smarter, simpler way at each stage of the wealth management lifecycle.

“Advisors tell us their vision for a powerful back office system is all about integration. They want unified views of account details, performance, and other client details in a single visual experience – fewer clicks and more information so they can quickly get what they need,” said Aaron Guidotti, CEO of Grendel. “With our new joint venture with First Rate, we deliver on that vision with a truly unique and powerful platform.”

The ARKON/Grendel integrated wealth management platform provides:

  • CRM – workflow management, client prospecting, product tracking, email archival, a paperless office
  • Client reporting – firm branded performance reports, portfolio analytics, client presentations
  • Fee management – complex fee calculations, management analytics, invoicing
  • Portfolio oversight – management reporting, surveillance, target allocation
  • Client Portal – client view of entire wealth, client documents, communication tool
  • Mobile – fully optimized for all smartphone and tablet devices

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